Otterman speaks... (2003-2007)
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Otterman speaks...

Cycling, macintosh, natural history and life in Singapore - Archives

List of Categories : travel * museum * cycling * Singapore Naturalist * science * kakis * mangroves * movies * mac and the internet * meow * NUS * life in Singapore * lit * world *

Thu 03 May 2007

A greener Apple

Category : mac and the internet

Apple has been taking a beating by mac users after a Greenpeace-led campiagn released the a report that listed Apple at the bottom of a "Guide to Greener Electronics". In Singapore, it even had Digital Life, in an Earth Day special, telling us not to be "slavishly faithful" to Apple.

Well, Steve Jobs has finallly responded with the statement, "A Greener Apple":

"... in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well.

It is generally not Apple's policy to trumpet our plans for the future; we tend to talk about the things we have just accomplished. Unfortunately this policy has left our customers, shareholders, employees and the industry in the dark about Apple's desires and plans to become greener. Our stakeholders deserve and expect more from us, and they're right to do so. They want us to be a leader in this area, just as we are in the other areas of our business. So today we're changing our policy. "

He goes on to discuss Apple's status with regards to various hazardous substances, how they are ahead of many other manufacturers and promises further improvements.

Greenpeace has pushed Apple's score to 5 with the promise of better rankings in future. US mac users profit from the whole suite but the end-product recycling neds to catch up in Asia, for example.

See "Tasty news from apple."

Image: New green desktop from Kyle, Nov 2006. ProCreate Gallery

Posted at 1:25AM UTC by N. Sivasothi | permalink | , .