Perseus Development Corp. randomly surveyed 3,634 blogs on Blog-City, BlogSpot, Diaryland, LiveJournal, Pitas, TypePad, Weblogger and Xanga and eight leading blog-hosting services to develop a model of blog populations in, I think, 2003. They estimate 4.12 million blogs have been created on these services. [link]
From the demographic data mostly derived from LiveJournal and Xanga, it says the typical blog is written by a teenage girl who uses it twice a month to update her friends and classmates on happenings in her life.
It will be written very informally (often in "unicase": long stretches of lowercase with ALL CAPS used for emphasis) with slang spellings, yet will not be as informal as instant messaging conversations (which are riddled with typos and abbreviations). Underneath the iceberg, blogging is a social phenomenon: persistent messaging for young adults.
thanks jonny larkin' for de link, and WHEN will yu start bloggin, brotha?
Posted at 8:25AM UTC by N. Sivasothi | permalink | , .