Otterman speaks... (2003-2007)
Weblog about cycling, macintosh, natural history and life in Singapore.
Otterman - Blog Home

Archives - Blog's RSS - Comments RSS - LJ - Email me - All my blogs - About me: 2004 - 2002

Make a permalink or URL tiny:
Blog email subscription

Enter your email address to receive the previous day's posts:

Categories

Mac and the Internet - NUS
Cycling - Life in Singapore - Meow
Singapore Naturalist - Mangroves
Science - World - Museum
Movies - Literature - Travel

Biology module blogs:
Biodiversity (Year 1)
Ecology (Year 3)
Structure & Function (Year 3)
Marine Biology (Year 4)
Natural History Blogs:
The Biology Refugia
Raffles Museum Toddycats
Intl Coastal Cleanup Singapore
Labrador Park
Pulau Ubin Stories
Pulau Hantu
Yesterday.sg
Cycling in Singapore
Mac Meetup Singapore
Aboard the Götheborg
Otterman Projects
Herpnet
Zendogs/Wheels are Turning
Hopea sangal


Raffles Museum Toddycats!

Pedal Ubin!
Pasir Panjang Heritage
Raffles Museum Internship
MR-BT Briskwalkers



Mac Meetups
Singapore

Some of my kakis

Kakis at home
Lekowala
Ad & Jen
Inertia is a Sin
Halfway between the gutter and the stars
Lost in the Jungle
Dawn, Cat Welfare
Compulsive Maniac
Deadpoet's Cave
Rambling Librarian
Cooler Insights
Pencil Shavings
Moi-Carine
NatureAntz
Ling the Merciless
Philosophize Me Jelly
Dewi A

Kakis overseas
Alvin - Beijing, China:
* Alvin's spiel
Kevin - Buffalo, NY:
Theory is the Reason
Bonny - HCMC, Vietnam:
VietStuff
Jac - London, UK:
Dogged Wanderings
Jasmin - NY, NY:
The Worsted Witch
Marcus - Shanghai, China:
You only live once
Tse-Lynn - Wilmington, NC:
Musings of a barefoot traveller
Jani - Newcastle, UK:
Salted & Fried

Seow Hwa's
The Ice Cream Gallery

Local reads
Commentary Singapore
Singapore Surf
Tomorrow.sg
Screenshots

Resources
SinGeo
Museum Roundtable
Science Daily
Environmental News Network
National Geographic News
New Scientist news
Nature News
Google News
BBC
Resource Shelf
The Unofficial Apple Weblog
Boing Boing
Wired
The Daily Show
www.flickr.com
This is a Flickr badge showing photos in a set called My Handphone Photos. Make your own badge here.
Books


Made on a Mac with
Claris Home Page 3.0.
Blog engine: Samizdat,
based on PHPosxom,
based on Blosxom.
Updated with TextWrangler.

Creative Commons License
© N. Sivasothi, 2003
This work is licensed under a
Creative Commons License.

Subscribe with Bloglines

Otterman speaks...

Cycling, macintosh, natural history and life in Singapore - Archives

List of Categories : travel * museum * cycling * Singapore Naturalist * science * kakis * mangroves * movies * mac and the internet * meow * NUS * life in Singapore * lit * world *

Tue 22 Nov 2005

ST - "Push to make Singapore a nation of museum lovers."

Category : museum

"Push to make Singapore a nation of museum lovers." By Krist Boo. The Straits Times, 22 Nov 2005. Target is to double annual number of visitors within 5 years.

PLANNING a night on the town? How about stopping in at the museum?

It may not be the most popular destination for many people, but the National Heritage Board (NHB) hopes to change that as it pushes to double museum visits to 4.2 million - the size of the population - in five years' time.

A blog, an advertising blitz and museum-hopping bus rides are among NHB's plans, over the next three years, to make Singaporeans love their cultural centres the way they adore cinemas, which sold 16 million tickets last year.

NHB hopes to increase visitorship to its six museums as well as 24 other public and private museums grouped under the Museum Roundtable it chairs. Together, they now draw 2.1 million visits a year.

NHB's main target is the under-35s - the group that tends to shun museums worldwide. Most of the approximately 900,000 people who visit NHB's six museums every year are 35 or over.

'Young people are not willing to spend one or two hours to go to a museum,' said under- graduate Cheong Vee San, 19. 'We are young, we want to do a lot of things, we want to experience life. Museums are not fun. Sometimes, they are pretty serious stuff.'

Some pizazz might help, NHB hopes. It is taking the lead and is wooing trendy restaurants and stores to set up outlets in some of its museums.

To entice the working crowd to make a round of the galleries a pre-dinner ritual, some museums may extend their opening hours from 7pm to 11pm next year.

NHB chief executive, Mrs Lim Siok Peng, told The Straits Times that, now it has almost reached the one-million visitor goal for its museums two years ahead of schedule, it wants to give its smaller cousins a lift.

'We want to do even more for Singapore as a whole, to create that museum-going culture,' she said.

Starting next year, NHB will offer workshops covering topics such as conservation techniques, service quality and fund raising. It will also promote its National Heritage Fund - Central Fund, which assists non-profit organisations that support Singapore's heritage, culture and arts.

The board has less than $1 million a year to carry out its plan, and hopes companies will step forward with funds. 'They shouldn't look at it as mere corporate social responsibility. It goes beyond that, it shows they have a soul,' said Mrs Lim.

NHB operates the Singapore History Museum, two branches of the Asian Civilisations Museum, the Singapore Art Museum, Reflections at Bukit Chandu and the Singapore Philatelic Museum.

The smaller establishments range from the Buddhist art museum Nei Xue Tang and Chinatown Heritage Centre to The Battle Box and Civil Defence Heritage Gallery.

The Malay Heritage Centre admits that in order to succeed, museums will have to give up old habits, such as loading school groups with worksheets. Spokesman Aminah Omar said: 'All of us, the smaller museums, will be hard-pressed to increase visitorship on our own. But as part of a larger campaign, it will be wonderful.'

krist@sph.com.sg

Big plans

To add visitors and raise awareness:

  • The National Heritage Board (NHB) will step up publicity and advertising for museum open-house days and special events.
  • Museums And Young People, a special day targeting youth, will be held next May.
  • There will be museum-hopping bus rides, night museum tours and youth events.
  • NHB will launch its blog and Web portal by January.
  • There will be joint brochures and sale of tour packages that include stops at a few museums.

To raise professionalism in the industry:

  • NHB will organise workshops covering topics such as conservation techniques, archival methodologies, market research, service quality and fund raising.
  • There will be overseas study trips and cultural exchange missions with foreign museums and institutions.

To improve access to funds:

  • More aggressive promotion of the National Heritage Fund - Central Fund to raise money and awareness of an NHB scheme, launched in March, which supports non-profit organisations that promote Singapore's heritage, culture and arts.

Copyright 2005 Singapore Press Holdings. All rights reserved.

Posted at 1:16AM UTC by N. Sivasothi | permalink | , .